aespa positions Rich Man as the next million milestone in their ongoing career of record-breaking releases. The album features six tracks that highlight the group’s versatility and evolving sound. Fans and analysts anticipate another strong performance, both domestically and internationally.
aespa Guides Rich Man Toward a Million-Seller
aespa now sets its sights on a remarkable seventh consecutive million-seller. Their sixth mini album Rich Man, released on September 5 at 1 p.m., recorded more than 1.11 million pre-orders by September 4. That figure places the project in line with previous hits such as Girls, MY WORLD, Drama, Armageddon, Whiplash, and the single Dirty Work. Fans and critics alike recognize that aespa continues to strengthen its reputation as one of the most powerful acts in contemporary K-pop.
Six Tracks Showcase Expanding Musical Identity
Rich Man contains six diverse tracks, each highlighting a different side of the group’s artistry. Along with the title track, the album offers Drift with its addictive whistling, Bubble with sharp lyrical metaphors, Count On Me with dreamy R&B textures, Angel #48 with bright energy, and To The Girls with mid-tempo charm. The combination gives listeners a deeper appreciation for aespa’s evolving sound, offering a musical journey that feels both cohesive and fresh.
Rich Man Becomes aespa Path to a Million Milestone
The title song Rich Man drives forward with raw electric guitar riffs and a bold topline. It merges shifting band elements with the members’ expressive vocals, creating a sound that is simultaneously polished and unpredictable. On stage, the choreography relies on sharp yet simple moves, which gradually intensify to a powerful climax. Audiences can expect an engaging performance that channels both restraint and explosive energy.
Music Video Builds a Fierce Visual Narrative
The music video presents Rich Man as a figure who holds their rhythm even in the most turbulent moments. That interpretation takes shape through cinematic car chases and dramatic rugby scenes, producing a visual experience that feels both fierce and exhilarating. With these bold choices, aespa transforms the title track into a statement that extends far beyond sound, embodying independence and strength in every frame.
Promotions Begin With Anticipated Music Bank Stage
On the afternoon of the album’s release, aespa steps onto the Music Bank stage to perform Rich Man for the first time. This performance becomes a moment of anticipation, as fans eagerly watch the group unveil choreography and vocals that define the comeback. By starting promotions immediately, aespa signals its confidence in the music and its ability to command both screens and live stages.
Communities See aespa Rich Man as a Million-Seller Triumph
Reaction across online communities was immediate. On theqoo, users expressed amazement that aespa could achieve another million-seller so soon after Dirty Work. Many predicted that first-week sales would comfortably exceed one million, since every track on the album already earned strong praise. Meanwhile, discussions on MLBPARK suggested that releasing the album on a Friday hinted at a strategy for the U.S. market. Commentators argued that aespa already reached the top in Korea, so aiming for Billboard success seemed like the natural next step.

Here’s a link to theqoo. Here’s a link to MLBPARK.
The album surpassed 1.11 million pre-orders, features six diverse tracks, and launches with strong promotions, fueling expectations of another million-seller achievement.
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A song that sticks in your head after just one listen… This comeback is so good too… All the members’ visuals are insane!!