An Yujin Gains Popularity as IVE Wins Major Brand Loyalty Award

An Yujin has gained widespread popularity through her success in both variety shows and music as part of IVE. Her growing public appeal helped the group win top honors at the 2025 Brand Customer Loyalty Awards. This rising popularity continues to shape IVE’s presence in global markets and fan culture.

Recognition and celebration for IVE and An Yujin

K-pop girl group IVE and their leader An Yujin earned major recognition at the 2025 Brand Customer Loyalty Awards. The event, announced on May 8, celebrated their rare double win. Organizers named IVE the most influential girl group. They also selected An Yujin as the top female idol in the variety category. These awards reflect results from annual consumer surveys that rank brands based on customer loyalty across South Korea. The selection team uses the Brand Customer Loyalty Index (BCLI). The Korea Consumer Forum and U.S.-based research firm Brand Keys co-developed this evaluation tool.

The final results combine brand reputation data from media coverage, TV appearances, social media, and portal site rankings. Researchers created an initial shortlist using this preliminary data. Then, they conducted an online consumer survey from March 17 to 30 over 14 days.

IVE shows unmatched success in music and global appeal

Through this recent award, IVE once again proved its unbeatable popularity and status as a top-tier girl group. Their influence goes beyond age and gender, reaching all generations across South Korea and expanding rapidly into the global music market. The group continues to attract widespread attention with each release and performance.

In February, they dropped their third mini album IVE EMPATHY, which surpassed 1.04 million in first-week album sales, earning them their fifth consecutive million-seller title. This milestone alone illustrates their strong presence in today’s competitive K-pop scene. The pre-released track “REBEL HEART” achieved a perfect all-kill across major domestic music charts and won 11 trophies on Korean music shows. The title track “ATTITUDE” followed with four wins, reinforcing IVE’s dominant presence and sparking what fans describe as a new wave of syndromic popularity.

An Yujin gains popularity through variety programs and charming competitiveness

An Yujin first showcased her entertainment talents in 2022 by joining tvN’s variety show Earth Arcade, gaining attention for her cheerful competitiveness and strong presence. Her unpredictable yet lovable variety style earned her the nickname “Na Yujin,” associating her with the show’s producer Na Young-seok. Audiences responded positively to her unique energy, describing her as both competitive and innocent, coining the term “pure-eyed madness.”

Her popularity in entertainment continued to rise as she returned for Earth Arcade season 2 and 3, further expanding her comedic range and comfort on screen. She also starred in the official spin-off, Earth Arcade’s Vroom Vroom, where she continued to win over fans with her upgraded variety skills. These consistent appearances solidified her reputation as one of the most reliable and entertaining idols in the variety show scene.

An Yujin and IVE show popularity through overseas concerts and fan engagement

On March 30, IVE successfully wrapped up their 2025 fan concert tour in Japan, titled 2025 IVE FAN CONCERT ‘IVE SCOUT’ IN JAPAN, with a finale performance held at K-Arena Yokohama in Yokohama City. The show marked the end of a highly successful series of concerts that deepened IVE’s connection with their global fanbase. The enthusiastic response from Japanese audiences once again demonstrated both IVE’s growing international popularity and An Yujin’s rising global influence. Their ability to consistently engage with fans through live performances adds strength to their brand and visibility across the Asian pop culture landscape.

An Yujin and popularity spark heated beauty debate among fans

In online communities such as MLBPARK, users are debating An Yujin’s visual ranking among K-pop idols. Currently, fans often list Jang Wonyoung, Karina, Sullyoon, and Shin Yuna as top visual idols. However, many fans argue An Yujin belongs in this elite group. They highlight her growing popularity. They also claim public appeal influences visual rankings just as much as physical beauty. As IVE gains more fame, An Yujin leads both music and variety shows. More fans now support her as a top-tier visual idol. Still, many forum users reject this view. They say beauty rankings must focus only on facial aesthetics, not popularity. This ongoing debate shows how deeply visual perception connects to idol group popularity in modern K-pop culture.

IVE completes Japan tour with 100,000 fans and fresh new stages

IVE successfully finished their fan concert tour in Japan, performing in four cities over eleven shows. The Japan tour attracted 100,000 fans and featured new songs, personal choreography, and emotional fan interactions.

Here’s a link to MLBPARK.

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