BLACKPINK introduced JUMP during their Goyang concert, marking the first-ever live performance of the energetic new track. The striking teaser and bold stadium premiere created both excitement and some confusion among fans worldwide. Many are now eagerly waiting for the polished studio release to evaluate the complete sound of the song.
BLACKPINK Premieres JUMP During Opening Concert of Their New Tour
BLACKPINK officially unveiled their new song JUMP for the first time during their July 5 concert in Goyang. This marked their first full-group comeback stage in nearly three years. The performance took place at the opening show of their new world tour, DEADLINE, held at Goyang Sports Complex. Many fans were excited to witness a live debut instead of waiting for a digital release. The groupβs decision to reveal the track at a stadium performance highlighted their bold promotional approach.
Teaser Builds Anticipation with Vivid Visuals and Striking Sound
On the same day, YG Entertainment shared a teaser video titled READY TO JUMP? on its official blog. The teaser offered a brief look at the track JUMP along with its name and a portion of the audio. The graphic design overwhelmed the senses with a burst of glowing pink light and an immersive sense of speed. The editing made viewers feel as if they were being pulled into another dimension. A punchy beat combined with rising bass and electric guitar layered tension and excitement throughout the teaser. At the end of the clip, the screen displayed the title and played the word βJUMP,β sparking immediate curiosity about the full version.
Fan Theories Grow After JUMP Clues Emerge from BLACKPINK Content
The teaserβs title and earlier hints like DO NOT JUMP on BLACKPINK social profiles now seem directly tied to the new track. These clues, once puzzling, have now become a part of the groupβs layered storytelling. Despite its short runtime, the teaser clearly expressed the groupβs distinctive energy and direction. Global fans reacted quickly, sharing theories about the upcoming concept and expressing growing excitement online. The mystery around the visuals, the sound, and the concept drew widespread engagement from BLACKPINKβs international audience.
BLACKPINK Begins DEADLINE Tour Across 16 Cities Worldwide
With the Goyang concert as their starting point, BLACKPINK plans to perform in 16 cities for a total of 31 shows. The tour will reach major global cities including Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, and London. Additional stops will include Gaoxiong, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong. This marks their first world tour in nearly two years following their BORN PINK tour that began in September 2023. The large-scale schedule demonstrates the groupβs ongoing global reach and popularity.
JUMP Receives Mixed Reactions After BLACKPINKβs First Live Performance
The premiere of JUMP during the concert sparked a range of reactions from fans who attended the Goyang show. Many were deeply moved by the experience of seeing BLACKPINK perform in a stadium filled with dramatic visuals and strong energy. Several fans welcomed the new track for its freshness and experimental sound, noting how different it felt from their previous releases. Others, however, found the song unfamiliar and said they needed time to adjust. While some praised the group for trying a bold new direction, others preferred to wait for the official release.
BLACKPINK Strategy Around JUMP Delays Final Judgment from Fans
Typically, new songs are introduced through digital platforms first, letting fans become familiar with the track before hearing it live. BLACKPINK broke from this tradition by debuting JUMP in a stadium setting, where sound quality is often less than ideal. Many attendees commented that they enjoyed the atmosphere but could not fully evaluate the song in that environment. As a result, fans are now eagerly waiting for the studio version to get a clearer impression. The groupβs unexpected rollout has only increased anticipation and interest in the songβs official release.

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