Nongshim and K-Pop Demon Hunters launched collaborative products with special packaging, expanding across Korea and global markets. The partnership grew from fan enthusiasm and community buzz.
Category: Everyday Korea
Idol pitch drives KBO popularity surge and cultural spotlight
Idol pitch sparks excitement at expanding KBO games and creates crossover appeal with audiences. Agencies battle to place idols on the mound, boosting buzz, attracting fans, and amplifying the league’s popularity.
PINK AREA: Takeover Lighting by BLACKPINK Lights Up Seoul
PINK AREA: Takeover Lighting lit up iconic Seoul landmarks to celebrate BLACKPINK’s world tour kickoff. The event energized fans both online and in person, highlighting BLACKPINK’s massive global impact.
Winter Forest Grows into a Symbol of Fan Love in Seoul Forest
Winter Forest in Seoul Forest was expanded through donations and design efforts from aespa Winter’s fan club. The garden includes benches shaped like the letter “W” and features fifteen types of trees and flowers.
Hearts2Hearts Airport Controversy Sparks Celebrity Travel Debate
Hearts2Hearts airport incident sparked debate after a man shouted profanities at the group at Gimpo International Airport, frustrated by fan congestion. Many blamed agencies for leaking schedules, using airports for promotion.
JENNIE and ZEN MV Inspired National Museum’s April Calendar
JENNIE and ZEN music video featured a costume inspired by the gold wing-shaped ornament from the National Museum of Korea. Recognizing this connection, the museum selected the ornament’s image for its April calendar.
Light Sticks Shine as Symbols in Youth-Led Impeachment Protests
Light sticks have become prominent symbols in protests, reflecting youth creativity and a blend of activism and pop culture. Their use has sparked increased demand on e-commerce and secondhand platforms, driving unique market trends.
How Korean Wedding Attire Norms Sparked Global Reactions
Korean wedding attire gained global attention when BLACKPINK’s Jennie attended a wedding in casual black clothing. This choice led to mixed reactions, as international viewers found it unusual and Korean netizens defended it as a cultural norm.
Kim Yeji Becomes Tesla Ambassador after Paris Olympics Success
Kim Yeji, the new Tesla Ambassador, gained widespread fame as a silver medalist in shooting at the 2024 Paris Olympics. Her calm, focused demeanor caught the attention of Tesla CEO Elon Musk, who praised her on social media and suggested casting her in an action movie.
Nakhwa Nori: Korean Tradition Faces Threat of Chinese Claims
Nakhwa Nori, a traditional Korean firework display, dates back to the 17th century and was revived in the 1980s after nearly disappearing during Japanese rule. Despite its popularity, concerns have arisen as China claims a similar practice, leading to accusations of cultural appropriation.