How Hana Used YouTube to Reconnect with Fans

Hana returned to YouTube as both a performer and guest, bringing warmth and familiarity to each appearance. YouTube became a meaningful platform where Hana reconnected with childhood friends and longtime fans. Her digital presence helped shift FIFTY FIFTY’s audience from older viewers to a younger, more emotionally engaged generation.

Promoting Day & Night with Passion and Versatility

FIFTY FIFTY recently released their new album Day & Night and launched an active promotional campaign. They have appeared on various music programs, as well as television and radio shows. Alongside traditional media, they are also focusing heavily on YouTube. This reflects the group’s effort to diversify their outreach and connect with a broader audience. Notably, Hana has played a key role in this digital push, participating in multiple YouTube collaborations that generated significant attention.

Hana and YouTube: A Natural Return to Her Roots

Before debuting as an idol, Hana ran a personal YouTube channel called “Singing Haram”. As of December 25, 2023, it had around 448,000 subscribers and over 264 million cumulative views. She was especially popular among elementary school students, building strong ties with many young creators. This background naturally positioned YouTube as a powerful promotional tool for her, and her return to the platform felt authentic rather than manufactured.

Reuniting with Childhood Friends on DDUA DDUJI TV

Hana made a warm appearance on DDUA DDUJI TV, a channel run by her childhood friends DDUA and DDUJI. They hadn’t seen each other in two years, and the reunion was filled with nervous laughter and touching moments. Initially too shy to even make eye contact, DDUA and DDUJI gradually relaxed as the shoot continued. They realized Hana had not changed, despite becoming an idol. At the end of the video, they gifted her thoughtful items like vitamins and heated masks to support her vocal work. The segment ended with cheers of “FIFTY FIFTY fighting!” and smiles all around.

MyLynn TV: YouTube and Hana’s Memories of Youth

On MyLynn TV, Hana joined an old friend for a Q&A session that revisited their shared childhood. The two had once collaborated on YouTube as kids, which gave their conversation a sense of familiarity. Hana recalled dreaming of becoming a singer-songwriter until her second year of high school. That’s when she auditioned for ATTRAKT and began her journey as an idol. She spoke about how being an idol filled the loneliness she sometimes felt as a solo YouTuber. Now, surrounded by fellow artists, she says she finds energy in moving forward with passion and focus.

Hana Meets Her Old Stylist on YouTube

Hana also appeared on the channel kiu_design_, hosted by a stylist she met in middle school. They filmed their episode inside a hair salon, where Hana requested a soft, wavy hairstyle. While styling her hair, they chatted about Hana’s decision to become an idol at 18. She recalled the ATTRAKT CEO’s blunt but motivating advice that many were more talented than her. Instead of discouraging her, his words inspired her to work even harder. Hana even sang short lines from Pookie and Midnight Special during the shoot, impressing the stylist with her vocal skills.

Hana and YouTube Spark a Wave of Nostalgia

The public response to Hana’s YouTube appearances was overwhelming. DDUA DDUJI TV reached 470,000 views, MyLynn TV 540,000, and kiu_design_ 430,000. What stood out was not just the high view counts, but who was watching. Many fans had grown up watching Hana’s early YouTube content and were now high school or college students. These viewers connected with her again, this time as an idol. This emotional reconnection led to a noticeable rise in teenage and young adult listeners on music platforms like Melon. Youth listeners now make up over 30% of the audience for Pookie.

FIFTY FIFTY’s Shift from Older to Younger Fans

When FIFTY FIFTY first reorganized and relaunched, most of their fans were middle-aged men. However, many of these early supporters seemed more loyal to ATTRAKT’s CEO than to the group itself. With the release of their third album, the dynamic has shifted. A growing number of younger fans are now drawn to the music itself. Hana’s promotional tour across YouTube has helped accelerate this trend, bringing a new generation into the fanbase.

FIFTY FIFTY Shines as Pookie Soars and Chodong Sales Surge

FIFTY FIFTY captured massive attention with Pookie reaching YouTube’s top trend and Chodong sales exceeding forecasts. The album “Day & Night” expressed five girls’ emotional journey, blending fear, courage, and discovery.

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