Hearts2Hearts collaborates with Teenieping through the song STYLE to create an energetic and emotionally rich music video experience. Each member transforms into a Teenieping character and helps their friend find personal style, adding charm and depth. The project expands beyond music, showing STYLE as a model for creative OSMU strategies in entertainment.
Hearts2Hearts meets Teenieping through STYLE to create joy that crosses age and genre
The K-pop group Hearts2Hearts released a new music video for their song STYLE in collaboration with the beloved animation series Teenieping. This creative partnership combines bright pop melodies with charming character storytelling, delivering an experience that celebrates friendship, joy, and self-expression. Unlike conventional music releases, this collaboration aims to entertain while spreading warmth and connection through color, imagination, and rhythm. It reaches children and adults alike, inviting everyone into a world where music and characters speak the same emotional language.
Teenieping Characters Guide Hearts2Hearts Through STYLE
The music video for STYLE premiered on June 30 on TeeniepingTV’s YouTube channel and instantly drew attention with its vivid visuals and fun storytelling. Each member of Hearts2Hearts appears as a different Teenieping character and works together to help their friend Heartchuping discover a style that suits her best. Characters like Jiwooping, Carmenping, Yuhaping, and Stellaping all add their own personality to the quest, turning a simple makeover into a colorful journey of friendship. Through each scene, the concept comes alive with humor, heart, and light.
Teenieping blends with STYLE to reflect the identity and values of Hearts2Hearts
STYLE carries a message of confidence and individuality, gently encouraging viewers to embrace who they are with joy. This theme fits naturally into the Teenieping universe, where each character represents emotional strength and creative selfhood. Hearts2Hearts performs with bright energy and expressive choreography, echoing the animated world without losing their musical identity. Their presence lifts the storyline with playfulness and charm, allowing the characters and the music to reinforce each other in meaningful, uplifting ways.
From Music to Merch: A Model OSMU Strategy
This collaboration marks more than just a one-time video release—it serves as a launch point for wider expansion into merchandise, licensing, and multimedia storytelling. The union between Hearts2Hearts and Teenieping presents an excellent model of One Source Multi Use, where music, animation, and branding combine into a layered content strategy. It proves how a song like STYLE can become a platform for new business models in both entertainment and character-based industries. The result is not only fun but smart, scalable, and full of creative opportunity.
Fans React with Joy: “So Cute and So Well-Made!”
Korean fans responded with excitement and affection, saying they loved how lively and cheerful STYLE felt from start to finish. Many said they were happy to see children growing up with songs that share happiness and bright energy. Viewers especially enjoyed the way Teeniepings danced using their short legs, calling it funny, cute, and totally unexpected. Fans were also impressed by how naturally Hearts2Hearts appeared in animated form, saying the characters felt both real and charming. The collaboration with SM Entertainment and Teenieping earned praise for its high quality and careful detail, creating an end result that felt joyful, creative, and truly special.
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Figure, please…. Just shut up and take my money!