Ian ranked first in the August rookie idol brand reputation rankings. His brand index rose 75.37% from July, confirming his influence. Fans and experts expect his growing popularity to expand through Hearts2Hearts activities and future solo projects.
Ian Achieves August 2025 Rookie Idol Brand Reputation First Place
In the August 2025 rookie idol brand reputation rankings, Ian of Hearts2Hearts secured first place and drew significant public attention. The Korea Corporate Reputation Research Institute analyzed 4,048,333 rookie idol brand data entries from July 7 to August 7, 2025. Ian’s participation index was 100,307, media index was 62,486, communication index was 88,971, and community index was 64,817. His total brand reputation index reached 316,581, marking a 75.37% rise from July’s 180,524. These results confirm his growing influence in the rookie idol scene.
Brand Reputation Analysis Shows Ian Has Distinct Appeal
Link analysis revealed key words such as ‘pure,’ ‘beautiful,’ and ‘refreshing,’ all reflecting the charm that attracts many consumers. Keyword analysis showed frequent mentions of ‘center visual,’ ‘Sita,’ and ‘Gayo Daejeon.’ These indicate Ian’s central role in Hearts2Hearts and his strong presence in media coverage. His rising profile reinforces his image as the group’s representative face.
Positive Public Perception Strengthens Brand Reputation of Ian
The positive-to-negative ratio for Ian reached 87.05%, demonstrating his success in establishing a favorable image. Within a short period, he earned high likeability and left a clear impression. His pure and refreshing charm frequently becomes a trending subject on various media platforms and online communities. These discussions significantly contribute to strengthening his brand value.
Industry Recognition Confirms Ian’s Brand Reputation Growth
Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, remarked, “In the August 2025 rookie idol rankings, Ian of Hearts2Hearts ranked first and stood out in the rookie market.” His achievement proves his influence in both group activities and solo performances. This recognition raises strong expectations for his upcoming projects and long-term career development.
Fan Communities React Enthusiastically to Ian’s Growing Fame
Posts about Ian appear frequently in the Korean online community MLBPARK. Many members say he seems destined for an entertainment career, praising his striking beauty. Fans often describe him as the definition of classic beauty, while some compare his looks to aespa’s Karina, calling him an AI-like visual. At only 15 years old, he excites fans who anticipate how his appearance will continue to develop in the coming years.

Ian ranked first in the August 2025 rookie idol brand reputation rankings due to a 75.37% increase in his brand reputation index compared to July. His pure, beautiful, and refreshing image attracted strong attention from fans and media, helping him build a powerful brand presence.
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