IVE begins a powerful new era in Japan with the early release of Be Alright and its music video. The story centers on Rei overcoming fear with help from IVE in a colorful, cinematic setting. Fans responded with enthusiasm, praising the song’s energy, the choreography, and the visual storytelling that emphasized connection and freedom.
IVE conveys strength through the journey in Be Alright
IVE recently pre-released the title track “Be Alright” ahead of their upcoming third Japanese album of the same name. The full album is set to release on the 30th, but this early drop gave fans an exciting preview. Along with the single, they also revealed a music video that combines heartfelt emotion with a unique and empowering storyline. Through this project, IVE encourages listeners not to fear change but to step forward with courage and trust.
Rei gains support from IVE in the Be Alright storyline
The music video for “Be Alright” opens with Rei struggling before an important job interview, feeling overwhelmed and unsure. At that moment, IVE appears around her like guardians, gently helping her organize her room and choose the right outfit. Their presence provides comfort and strength, and they walk with her all the way to the interview location. After the interview, as Rei stands in confusion and self-doubt, the members reach out their hands. By joining them, she rediscovers freedom, belonging, and emotional clarity.
Be Alright reflects the spirit IVE brings to their music
Throughout the video, IVE transforms Rei’s home into a symbolic stage where friendship and self-expression unfold freely. Their synchronized choreography against the backdrop of a familiar bedroom setting adds intimacy to their dynamic presence. The cinematography often adopts Rei’s perspective, cleverly framing the members through her eyes to enhance the emotional connection. These visual choices bring humor and warmth to the narrative, making it both visually engaging and emotionally touching.
Fans celebrate how IVE expresses friendship in Be Alright
The video’s heartwarming depiction of friendship among the members deeply resonated with viewers and fans alike. Audiences especially appreciated the playful, supportive energy that IVE brings to Rei’s journey. Fans noted how beautifully the group captured moments of encouragement and sisterhood without relying on overly dramatic elements. The positive reactions show how deeply the concept of unity and friendship connects with those who follow IVE’s work.
Clever camera work adds charm to the video’s narrative
Creative direction plays a major role in making the “Be Alright” music video stand out from typical pop visuals. The shots are clean, smart, and often playful, with carefully chosen angles that reflect Rei’s emotional state. Transitions between scenes feel seamless, especially during moments where the real world blends with fantasy. These artistic decisions add wit and sparkle, helping the story unfold in a way that feels original and grounded.
The performance scene reveals a fearless and free-spirited side
In one particularly striking scene, IVE performs amid piles of colorful clothes, dancing freely with joy and confidence. Even during the interview scene, they show no fear of judgment—they draw, dance, and express themselves fully. These moments capture IVE’s signature boldness, presenting them not as passive subjects of evaluation but as artists who own their space. The choreography, paired with their expressive energy, brings the feeling of true liberation to life.
IVE rises in Japan with strong sales and steady acclaim
Since debuting in Japan, IVE has steadily built an impressive presence across multiple major charts. Their debut single “ELEVEN” received a Gold Disc certification from the Recording Industry Association of Japan, signaling early success. Their first full Japanese album “WAVE” topped the Oricon daily and weekly album charts, along with Tower Records and Billboard Japan. These achievements reflect not just popularity but sustained impact in Japan’s competitive music market.
Their second Japanese album “ALIVE,” released in August of last year, continued that momentum with strong performance across the board. It reached number one on Oricon’s daily album chart and Tower Records’ daily pre-order sales chart. Billboard Japan also ranked it 21st in the 2024 year-end Hot Albums chart, confirming IVE’s growing presence among international acts. This consistent chart performance underscores how deeply Japanese fans have embraced IVE’s evolving sound and image.
Major venues welcome IVE during their world tour expansion
IVE’s journey in Japan extended beyond charts to iconic stages and heartfelt fan engagement. They made headlines by performing at NHK’s year-end music festival “Kōhaku Uta Gassen,” an honor rarely granted to newcomers. During their first world tour, IVE also became the first Korean group to perform at K-Arena Yokohama. They then drew a total of 95,000 fans across two days at Tokyo Dome, long considered a dream venue for many artists.
Meanwhile, fans on the Korean online community theqoo responded warmly to the release of “Be Alright.” Many praised the song for its upbeat rhythm and cheerful mood, while highlighting the members’ adorable and lovely appearances. The choreography stood out for its freshness, and the video’s storyline felt unique and emotionally sincere. Viewers especially loved how the video portrayed the members’ friendship, creating a sense of warmth and joy that stayed with them long after watching.
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It’s pretty rare to see an MV for a Japanese song where the Japanese member is basically the main character, especially in a group with only one Japanese member. This is all about Rei-chan 🥰