IVE presents the Cupid concept with striking visuals in their fourth mini album IVE Secret. Each member showcases distinctive props and styling, building a unified yet diverse theme. Fans express excitement and curiosity as the group prepares for the “Evil Cupid” era.
IVE Embodies the Cupid Concept in Stunning Comeback Visuals
IVE—An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo—has returned with visuals worthy of their “all-center” reputation. On February 9, Starship Entertainment unveiled the first trailer photos for their upcoming fourth mini album IVE Secret through official social media channels, instantly heightening anticipation for the group’s long-awaited comeback and sparking conversations across fan communities with images that hint at a bold new artistic direction.
Distinct Characters Shine Through the Cupid Concept
The newly released photos extend the Cupid concept from the group’s earlier trailer video, with each member standing out through carefully chosen props and settings that highlight her personality. An Yujin delivers a dramatic mood in front of a piano adorned with a heart model inside a CCTV control room, while Gaeul exudes refined elegance against a backdrop featuring a winged animal figure and a marble statue, and Rei crafts a quirky yet memorable scene with a “Cupid’s Guidebook” and a unicorn doll, pairing them with a sharp, confident gaze.
Visual Transformations Add Depth to the Comeback
Jang Wonyoung radiates mystery with hippie perm waves paired with a striking red top. Liz combines full bangs and sleek, flowing hair with a lip cuff, creating a dreamy yet exotic aura. Leeseo opts for a unique setup, sitting on a grassy lawn surrounded by a mobile phone and multiple old-fashioned telephones, presenting an image both playful and unconventional.
Group Photo Elevates IVE within the Cupid Concept
The group trailer photo reaches the peak of the visual storytelling. The members pose together against a wall adorned with Cupid wings, each radiating her own charm while contributing to a unified scene. Cupid-themed accessories, from wing-shaped earrings to decorated boots, enhance the visual cohesion, making the overall styling feel deliberate and immersive while offering fans much to analyze before the official release.
IVE Shows Bold Creativity through the Cupid Concept
On February 25, IVE will release IVE Secret alongside the title track XOXZ, officially marking their return. The group has steadily built excitement through moving posters, teaser videos, and now these striking trailer photos. This comeback introduces the daring “Evil Cupid” theme, a concept rarely seen in K-pop, and it has already drawn enthusiastic responses from fans worldwide who are eager to see how the vision will unfold.
Fans React with Curiosity and Excitement
On the Korean online community theqoo, fans praised both the concept and its atmospheric presentation as stylish and fresh. Many admitted the trailer photos were difficult to interpret, which only increased curiosity about the album’s narrative. Fans also shared support for their favorite members, while expressing delight at seeing IVE move from a “princess-like” image into a completely transformed persona. The shift has given this comeback an extra layer of intrigue and anticipation.
IVE shared the Cupid concept trailer photos on February 9 through official channels, including X, Instagram, and additional social media platforms.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
I used to wonder what Gaeul’s role in the group was, but after seeing this, it all makes sense. Her visuals and unique expressions are the team’s identity, so she must have been a top priority when they were putting the group together. She’d be a great actress, too.