The release of IVE SECRET quickly stirred Japanese netizens, who questioned certain visuals and the trailer’s release date. Director Oui Kim explained the burning origami crane reflected the “Evil Cupid” theme, not political or historical messages. Many Korean fans dismissed the claims, but some stressed the growing need for cultural sensitivity in global K-pop.
IVE SECRET Trailer Sparks Debate Among Japanese Netizens
A bold twist in IVE SECRET’s concept has sparked heated discussion among Japanese netizens and K-pop fans worldwide. K-pop sensation IVE unveiled the trailer for their fourth mini album IVE SECRET earlier this month, drawing immediate global attention. The video showcased a daring “Evil Cupid” concept, replacing Cupid’s bright, playful image with a darker, sophisticated twist. Fans worldwide praised the fresh interpretation, yet some Japanese viewers quickly voiced concerns over certain visual elements.
Japanese Netizens Question Symbolism in IVE SECRET Release
Several Japanese netizens claimed the trailer carried anti-Japanese undertones. They pointed to three details fueling their suspicions. First, the release date fell on August 8, the day before the Nagasaki atomic bombing anniversary. Second, the video depicted burning origami cranes, widely recognized in Japan as a symbol of peace and remembrance. Third, Japanese member Rei wore a T-shirt with the phrase “I’m sorry.” One particularly harsh post accused K-pop of insulting Japan and reached over 31 million views, igniting further discussion.
Director Clarifies Intent Behind IVE SECRET Imagery
Oui Kim, the director behind IVE SECRET, addressed the controversy directly on social media. He explained the burning crane symbolized a messenger of love for the “Evil Cupid” storyline, not a political statement. Kim emphasized there was no hidden message tied to Japan’s history. His comments aimed to halt speculation before it spiraled further. Industry watchers believe his clarification could turn the matter into a short-lived misunderstanding rather than a lasting dispute.
Korean Fans Push Back Against Japanese Criticism
In popular Korean online community MLBPARK, fans rallied in support of IVE and dismissed the controversy as an overreaction. Some argued the backlash stemmed from IVE’s rising popularity in Japan, suggesting critics sought to undermine their success. Others predicted the group’s Japanese fanbase would remain strong despite the noise surrounding the trailer.
Cultural Sensitivity Becomes Key Lesson for Global K-pop
While the controversy may fade, some commentators acknowledged that origami cranes hold deep meaning in Japan, especially during Hiroshima and Nagasaki memorials. They suggested this case highlights the need for cultural awareness when producing content for a global audience. K-pop now reaches every corner of the world, and with that reach comes the responsibility to avoid unintentional cultural clashes. IVE will release IVE SECRET on August 25, returning to the stage with the highly anticipated title track “XOXZ.”
They pointed to its August 8 release, burning origami cranes, and Japanese member Rei’s “I’m sorry” shirt, viewing them as anti-Japanese symbols, though the director denied any political meaning.
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People need to realize the deep meaning paper cranes have for the Japanese. They represent putting your whole heart into something.