JENNIE shows the global strength of Ruby as the album re-enters the Billboard 200 and secures high Vinyl chart positions. Ruby reaches the UK Official Albums Chart and confirms its influence with the highest K-pop vinyl ranking of the year. JENNIE also receives RIAA certifications, global media acclaim, and attention for OA’s strategic move to Hannam-dong.
JENNIE Drives New Global Momentum with Ruby
JENNIE continues to carve out a commanding presence in the global music scene through her first full-length solo album Ruby. The latest Billboard charts dated September 6 show the project re-entering the Billboard 200 at number 153. It also rose to fifth place on the Vinyl Albums chart, a sign that listeners still value physical editions. These results highlight how JENNIE and Ruby remain in demand long after release, a rare achievement in today’s fast-moving industry.
JENNIE Elevates Ruby with UK Chart Success
In the United Kingdom, Ruby climbed back to the Official Albums Chart on August 29, ranking at number 72. On the UK Vinyl Albums chart, it placed eighth, setting the highest position for any K-pop act this year. This accomplishment reinforces the growing reach of JENNIE, showing that her artistry resonates across diverse markets. Each placement signals steady momentum rather than a brief surge, and critics see her success as sustainable rather than temporary.
JENNIE Achieves RIAA Certifications and Expands Influence with Ruby
JENNIE further added to her milestones by receiving gold certifications from the Recording Industry Association of America. Both Mantra and the title track Like JENNIE earned recognition, joining her previous certified works. With three certified songs overall, JENNIE now holds the record for most RIAA certifications by a K-pop solo artist. This distinction reflects not only strong sales but also long-term cultural relevance, establishing her as one of the few Asian artists to dominate on such a scale.
International Media Spotlights JENNIE as a Leading Solo Artist
JENNIE also gained recognition from highly influential American outlets. Rolling Stone, Complex, and Billboard each included Ruby in their lists of “The Best Albums of 2025 So Far.” Such features usually highlight groundbreaking projects, and JENNIE’s inclusion demonstrates her ability to transcend genre boundaries. Meanwhile, Billboard named Like JENNIE the number one entry on its “25 Best K-Pop Songs of 2025 (So Far): Critic’s Picks.” Her work thus continues to attract both commercial audiences and critical acclaim, deepening her reputation as a versatile performer.
OA Relocates Headquarters to Hannam-dong with Strategic Vision
Back in Korea, attention turned to JENNIE’s independent label, OA (Odd Atelier), as it prepares to relocate in November. The new headquarters in Hannam-dong, Yongsan, stretches across one basement level and four aboveground floors, totaling roughly 280 pyeong(≈ 925.6㎡ ≈ 9,963 ft²). Completed only last year, the building resembles an art gallery and includes a rooftop with sweeping views of the Han River. Its estimated market value reaches 45 billion won, with monthly rent set between 60 and 80 million won. The scale and location reflect more than convenience—they reveal a long-term vision to shape OA as an influential creative hub.
Community Reactions and Speculation Surround OA’s Move
OA previously operated from a detached house in Itaewon, but observers note that expiring lease terms and zoning concerns encouraged the shift. Many analysts believe the move represents more than a physical relocation, interpreting it as a strategic investment in brand value. On community site theqoo, some users speculated that JENNIE selected leasing arrangements to manage taxes efficiently. Others argued she chose Hannam-dong for image-building, since the area carries prestige and visibility. Either way, the decision suggests OA aims to secure both creative independence and strong cultural positioning, elevating JENNIE’s influence at home and abroad.
JENNIE re-entered the Billboard 200 with Ruby, secured strong Vinyl placements, and reached the UK Official Albums Chart with record K-pop rankings.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
So proud that Jennie’s success has allowed her company to move into such a great building. Jennie, you’re amazing.
From Brazil.