KISS OF LIFE comeback is gaining attention through a bold teaser and a smooth R&B title track from their new mini-album 224. The group is exploring new musical styles while responding to backlash from an April controversy involving cultural insensitivity. As online threats continue, the agency promises legal action while fans react with mixed opinions.
KISS OF LIFE comeback teaser captures attention with bold visuals
On June 6 at midnight, KISS OF LIFE unveiled the second teaser for “Lips Hips Kiss,” the title track from their fourth mini-album 224. The teaser, released through official channels, instantly stood out with its futuristic setting and stylish visuals. The members danced confidently in an urban space before closing a mysterious box marked “224,” hinting at a deeper story. This teaser not only highlighted their sleek choreography but also created buzz for the group’s upcoming comeback with its cinematic concept.
Smooth R&B sound adds charm to the KISS OF LIFE comeback
“Lips Hips Kiss” introduces a smoother, rhythmic R&B style that feels fresh and elegant. The members’ vocals glide effortlessly over the beat, adding a sensual layer to the track. Their performance in the teaser complements this sound perfectly, showing a more refined and mature energy. With this release, KISS OF LIFE aims to captivate listeners with a new musical charm, offering something different from their earlier works and building high expectations for the full comeback.
New album shows how KISS OF LIFE comeback defines fresh identity
The mini-album 224 marks a turning point for KISS OF LIFE as they redefine their artistic identity. The album features an exciting mix of genres including R&B hip-hop, disco, and acoustic ballads. Each track was carefully crafted to highlight the group’s distinctive style while expanding their musical reach. Through 224, KISS OF LIFE hopes to prove their unique presence in the industry and show how their comeback goes beyond just one song—it represents creative growth and bold experimentation. The album will be released on June 9 at 6 PM across major streaming platforms.
Controversy from April leads to apology and reflection
While preparing for their comeback, KISS OF LIFE faced backlash over a past controversy. In April, the group posted a YouTube video where they mimicked Black hip-hop speech and style, which led to accusations of cultural insensitivity. On June 5, their agency S2 Entertainment issued an official apology through their X account. They acknowledged the problem and expressed regret, emphasizing that the incident has become a moment for reflection and learning. The agency aimed to address the issue sincerely while preparing for the group’s return.
Online threats spark legal response from agency
Along with the apology, S2 Entertainment addressed serious online harassment aimed at KISS OF LIFE. The agency revealed that the group had received death threats, false rumors, sexual harassment, and deepfake posts. In response, they announced plans for legal action against anyone responsible for these harmful acts. They stressed the need to protect the members from excessive and malicious behavior, drawing a clear line between criticism and abuse. This statement came as fans began to express growing concern for the group’s well-being.
Fans react with mixed views on controversy and comeback
Korean online communities, including Instiz, responded with mixed opinions about the situation. Many users felt that the death threats were extreme and completely unjustified. Some questioned why the agency was issuing another apology months after the original incident, saying it seemed unnecessary. Others worried about whether Korean legal action could reach those overseas who made the threats. As the group moves forward with their comeback, fans and the public are watching closely to see how S2 Entertainment handles the situation and protects KISS OF LIFE in the long term.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
They’ve already surpassed the preorder sales of the previous comebacks!!!!! I’m so proud