LE SSERAFIM Tour of North America begins in Newark and continues through major cities, including Chicago, San Francisco, and Las Vegas. Fans welcome the group’s return but express frustration over limited venue capacity. Source Music pursues a step-by-step strategy, which supporters call cautious but critics describe as poor market research.
LE SSERAFIM Tour of North America Begins in Newark
LE SSERAFIM will begin their Tour of North America on September 4 at Prudential Center in Newark, New Jersey. The group will then perform on September 6 at Wintrust Arena in Chicago and on September 9 at Texas Trust CU Theatre in Grand Prairie. The tour continues on September 13 at Kia Forum in Inglewood, followed by a September 15 stop at Bill Graham Civic Auditorium in San Francisco. They will also perform on September 18 at Climate Pledge Arena in Seattle, September 21 at Michelob ULTRA Arena in Las Vegas, and September 24 at Arena Ciudad de México in Mexico City.
Memories from the United States Shape Group Excitement
Through Source Music, LE SSERAFIM expressed excitement about returning to the United States with their own headline tour. The members reflected on last year’s American appearances, including their MTV Video Music Awards stage. They described those performances as unforgettable experiences and promised to deliver even stronger moments on this tour.
Huh Yunjin Finds Meaning in Hometown Performances
Member Huh Yunjin, who was born in the United States, shared her personal connection to this tour. She explained that performing in her hometown for the first time feels deeply special. Singing in front of family and friends who supported her journey makes the experience even more meaningful. Yunjin also thanked FEARNOT, the group’s fandom, for helping her reach this milestone.
Venue Choices Challenge LE SSERAFIM Tour of North America
Excitement over the tour is tempered by frustration with venue sizes. Although tickets sold out quickly, fans argue the issue is demand exceeding capacity. Wintrust Arena in Chicago holds only 7,000 seats, a number fans say does not match the group’s popularity. General sales closed immediately, leaving many unable to secure tickets.
San Francisco Concert Highlights the Venue Size Problem
The criticism grew louder in San Francisco, where Bill Graham Civic Auditorium offers only 5,000 seats. San Francisco itself has about 810,000 residents. However, the greater Bay Area—including Oakland and San Jose—has nearly 9.7 million people. Fans argue such a massive metropolitan region deserves a much larger stage for LE SSERAFIM.
Source Music Strategy Shapes LE SSERAFIM Tour of North America
Source Music seems to follow a step-by-step strategy for overseas expansion. In Japan, the group started with smaller halls before announcing a Tokyo Dome concert on November 18. The same cautious method appears to guide their United States plans. Supporters describe the strategy as careful and deliberate, while critics see it as weak market research. Regardless, LE SSERAFIM’s Tour of North America shows both their growing influence and the challenges of balancing demand with strategy.
The LE SSERAFIM Tour of North America begins on September 4 in Newark and includes Chicago, San Francisco, Seattle, Las Vegas, and Mexico City.
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It’s a relief LE SSERAFIM chose the Tokyo Dome for their Japan concert. It feels a bit late for them to finally be performing there, though.