LE SSERAFIM launched a landmark pop-up with Amazon Music in North America, drawing thousands of enthusiastic fans. The group curated exclusive merchandise and introduced Amazon’s “Just Walk Out” technology for an innovative retail experience. Connected to their sold-out North America tour, the pop-up elevated LE SSERAFIM as a rising global powerhouse.
LE SSERAFIM Pop-Up Marks a Historic First
LE SSERAFIM reached another milestone by hosting an offline pop-up event in collaboration with Amazon Music. As the first K-pop girl group to receive such recognition from the U.S. streaming giant, they demonstrated their growing impact and opened new doors for future global projects. The move highlighted both the group’s expanding influence and the willingness of major Western platforms to embrace K-pop more directly.
LE SSERAFIM Pop-Up Draws Thousands in Los Angeles and Seattle
The pop-up unfolded on September 11 in Los Angeles and September 16 in Seattle, each organized with Amazon Music. More than 1,700 fans attended across the two cities, creating an energetic atmosphere that felt more like a festival than a retail experience. Crowds gathered long before opening hours, and the rush of visitors underscored the group’s strong pull in North America.
Amazon Music Strengthens Partnership with K-Pop
Amazon Music stands as one of the top three music streaming services in the United States, alongside Spotify and Apple Music. Choosing LE SSERAFIM as its first K-pop girl group partner underscored the group’s rising credibility and visibility within the U.S. market. The collaboration also suggested that American music platforms now view K-pop groups not as niche acts but as central players in shaping pop culture.
LE SSERAFIM Pop-Up Showcases Merchandise and Technology
For the pop-up, the group directly collaborated with Amazon Music on design and product selection. Fans explored exclusive items including T-shirts, hats, keyrings, bags, slogans, and handheld fans. The T-shirts sold out quickly, proving the demand for limited-edition merchandise. Attendees also experienced Amazon’s “Just Walk Out” technology, which enabled seamless shopping with automatic checkout and real-time inventory tracking, making the pop-up feel innovative as well as immersive.
North America Tour Connects with Pop-Up Success
The pop-up aligned with the ongoing 2025 LE SSERAFIM Tour “EASY CRAZY HOT” in North America, which has already achieved remarkable success. Concerts in Newark, Chicago, Grand Prairie, Inglewood, San Francisco, Las Vegas, and Seattle sold out completely. Fans now eagerly anticipate the Las Vegas show on the 21st and the Mexico City performance on the 24th. By combining music, live shows, and fan-focused pop-up experiences, the group reinforced its reputation as one of the most dynamic acts in global pop today.
The pop-up featured exclusive merchandise, Amazon’s “Just Walk Out” technology, and direct fan engagement, amplifying excitement for the group’s sold-out North America tour.
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Thank you so, so much for enduring and getting through everything up to this point. If it was even hard for a FEARNOT, I can’t imagine how much pain you were in.