Nongshim Collaboration with K-Pop Demon Hunters Goes Global

Nongshim and K-Pop Demon Hunters launch a global collaboration featuring ramen, snacks, and sauces with iconic characters. The project includes marketing events, pop-ups, and a Shin Ramyun special edition inspired by the series. Fans online sparked lively discussions about the packaging, character choices, and future popularity.

Nongshim Meets K-Pop Demon Hunters Collaboration

Nongshim announced on August 20 that they collaborate with Netflix’s K-Pop Demon Hunters. Starting late August, they place show characters on Shin Ramyun, Shrimp Crackers, and the new “Shin Ramyun Tumba All-Purpose Sauce.” The vibrant design captures fans’ attention instantly.

Packaging Features from Nongshim and K-Pop Demon Hunters

The packaging highlights characters such as Rumi, Mira, Zoey from HUNTR/X, plus the Saja Boys and Duffy the Tiger. Nongshim will sell these limited editions in South Korea and global markets—North America, Europe, Oceania, and major Southeast Asian countries. They also release a special cup noodle inspired by the in-show ramen design.

Marketing Strategy: Nongshim and K-Pop Demon Hunters Unite

Nongshim teams up with Netflix for social media events, digital content, and offline pop-up stores. K-Pop Demon Hunters earned buzz right after its June release by authentically depicting K-pop, K-food, and cultural nuance. The synergy amplifies both brands.

Fan-Driven Success Behind the Collaboration

A Nongshim spokesperson noted that fans themselves sparked the partnership. Viewers spotted Nongshim products in the animation and shared them joyfully online. That organic enthusiasm led to the formal collaboration.

New Global Tagline for Shin Ramyun

Nongshim unveiled a global slogan for Shin Ramyun: “Spicy Happiness In Noodles.” The slogan uses “SHIN” from Shin Ramyun’s English name while expressing the brand’s global mission to share meaningful, joy-filled noodles with the world.

Internet Buzz in South Korea

On Korea’s MLBPARK, users reacted with curiosity and amusement. They noted Nongshim used the original character art without editing—a move some said showed the company rushed packaging. They also mentioned Saja Boys appeared more than HUNTR/X characters. Jokes even circulated that the grim reaper Jinwoo on Shin Ramyun Black might signal eating “with death.” Some argued the show’s exact cup noodle design would have worked better. Fans wondered whether character cards would be included, as that’s common in South Korea. Many predicted Duffy would become a fan favorite, since tigers hold a special place in Korean respect and affection.

Golden Sets Historic Milestone for EJAE in K-Pop Industry

Golden became a global sensation from K-Pop Demon Hunters, supported by the voice and songwriting of EJAE. The career growth of EJAE highlights resilience and creative achievement beyond her family background.

Here’s a link to MLBPARK.

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