QWER Pop-Up Event celebrates the band’s second anniversary with vibrant music, emotional exhibits, and interactive fan experiences. Opening on October 17 in Seoul’s Daelim Warehouse, the event transforms the space into a vivid reflection of QWER’s artistic journey. Through exclusive merchandise and heartfelt engagement, it highlights their evolving connection with fans around the world.
A Spark That Ignited the QWER Pop-Up Event
QWER celebrated their second anniversary with a dynamic pop-up event titled “Born 2 Rock,” turning Seoul’s Musinsa Store Daelim Warehouse into a living tribute to their two-year journey. Fans flooded the venue, buzzing with anticipation as music, lights, and nostalgia filled the air. The atmosphere carried the same pulse that drives their songs—energetic, emotional, and unapologetically honest. From the moment visitors stepped inside, it felt less like an exhibition and more like stepping into the band’s evolving universe, where every wall echoed their passion for performance and connection.
Inside the Energy of the QWER Pop-Up Event
The heart of the pop-up event captured the band’s timeline in vivid detail, from their humble debut rehearsals to their headline stages. A towering cake sculpture stood as the centerpiece. It invited endless selfies while symbolizing growth, perseverance, and artistic confidence. Fans wandered through curated displays that traced QWER’s creative evolution. Each moment was paired with soundscapes that brought their memories to life. Limited-edition merchandise lined the walls, offering not just souvenirs but tangible pieces of the group’s story. Fans could literally carry those memories home. The pop-up event blurred the line between a retail space and a personal archive, wrapping everyone in the warmth of shared memories.
Where Fan Engagement Meets Heart
The event wasn’t built for passive observation—it was designed for participation. Stamp tours, playful challenges, and lucky draw sessions kept visitors on their toes, transforming the space into an interactive playground. QWER deepened the connection with personalized voice guides recorded by members Chodan, Magenta, Hina, and Siyeon, each one revealing small, heartfelt anecdotes behind the music. Fans listened, laughed, and left their own messages, turning each activity into an act of shared creativity. Handwritten letters from the band added intimacy and sincerity, reminding everyone that music, at its best, is a two-way conversation fueled by emotion and trust.
Beyond the Stage, QWER Expands Global Popularity
Since debuting on October 18, 2023, QWER has moved from rising rookies to one of Korea’s defining girl bands. Their hits “Discord,” “T.B.H,” “My Name is Malguem,” and “Dear” stormed domestic charts and found global traction through online streaming and word of mouth. Their sound blends rock grit with pop precision, creating something both nostalgic and fresh. After a sold-out Seoul concert, QWER kicked off their first world tour, “2025 QWER 1ST WORLD TOUR ‘ROCKATION,’” across sixteen cities in Asia, North America, and Europe. Each show amplified their growing global popularity and reaffirmed their place among Korea’s most exciting musical exports.
How the QWER Pop-Up Event United a Community
Running from October 17 to 29, the “Born 2 Rock” pop-up event drew an overwhelming response both on-site and online through Weverse Shop. In Korean fan communities like MLBPARK, visitors eagerly shared photos, stories, and proof of purchases. Guitar straps sold out within an hour, signaling the strength of demand. QWER’s loyal fandom, Bawige, known for its mature audience and impressive purchasing power, kept the venue vibrant throughout the day. Even fans who couldn’t attend followed updates in real time. They hoped for restocks and celebrated each new report with excitement. The QWER pop-up event became more than a marketing moment. It evolved into a genuine cultural experience that captured how music can bind people through shared rhythm, passion, and emotion.
The QWER Pop-Up Event opened on October 17 at Seoul’s Musinsa Store Daelim Warehouse, launching a two-week celebration filled with music, exhibits, and exclusive fan experiences.
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Congrats on your 2nd year~~! 🎉🎉🎉 Really hope we can stick together for many more years! QWER LETS GO~!!