QWER and Prismfilter contract ended after growing creative and ethical conflicts within their partnership. The decision shifts full management and production control to 3Y CORPORATION while retaining producer Lee Dong-hyuk for continuity. Fans now watch closely as QWER navigates an uncertain yet promising new musical direction.
QWER Ends Co-Production Contract with Prismfilter
The rising girl band QWER has officially brought its collaboration with Prismfilter Music Group to a close. On October 29, 3Y CORPORATION announced that both sides agreed to end their co-production contract after several discussions. The company explained that Prismfilter will still oversee the “QWER 1st World Tour ROCKATION,” but all future management, creative planning, and production will move under 3Y CORPORATION. The announcement marked a major transition in QWER’s career, signaling a new chapter for the group’s artistic direction and long-term strategy.
QWER Faces New Direction After the Contract with Prismfilter
According to 3Y CORPORATION, producer Lee Dong-hyuk, who has guided QWER’s sound since their debut, will continue leading their music production despite the contract change. His ongoing role is meant to maintain musical continuity and reassure fans during this transition. Many in the industry see this as a smart move, ensuring that QWER’s evolving style remains grounded in the creative identity they have built with fans worldwide.
The Contract Between QWER and Prismfilter Reveals Growing Tension
QWER first emerged in October 2023 through the “My Favorite Idols” project, led by influencer Kim Gyeran. From the start, management and production were divided between two sides: 3Y CORPORATION managed the group’s activities, while Prismfilter handled songwriting, music production, and member training. The collaboration initially worked well, balancing business management and musical creativity. However, as internal trust issues surfaced, the once-promising partnership began to crack, revealing growing tension over authority and direction.
Industry Concerns Over Prismfilter’s Limited Network
Within Korean online communities such as MLBPARK, fans have expressed concern about what lies ahead for QWER. Many users discussed Prismfilter’s weak position in the broadcasting world. As a new agency founded mainly by composers, Prismfilter lacked the deep industry connections that long-time managers usually have. Entertainment insiders often build companies after decades of fieldwork, maintaining extensive networks in television and production. Prismfilter did not have this advantage, which made it difficult to secure public broadcast appearances for QWER. Even QWER’s rare appearance on Mnet was reportedly possible because a private equity executive who once worked for CJ intervened. The agency later tried to recruit an external figure with strong industry ties to fill that gap.
A Recorded Proposal and Allegations of Misappropriation
That recruitment attempt, however, soon turned controversial. The candidate Prismfilter approached had previously invested 350 million KRW elsewhere, making the hiring process complicated. Prismfilter allegedly offered to resolve that investment problem by using QWER’s event profits. Reports suggest that the agency planned to overcharge event organizers using QWER’s name while telling 3Y CORPORATION they offered discounted rates, keeping the difference to cover the investment. The proposed arrangement, essentially a form of financial manipulation, was rejected by the industry insider. With years of experience, the individual recognized the risk of exposure, since event budgets are easily traceable. The entire conversation was secretly recorded and leaked, causing public outrage and deeply damaging trust between the two companies.
Uncertain Future for QWER and Its Music Team
After the leaked recording surfaced, reconciliation became nearly impossible. 3Y CORPORATION viewed the issue as a severe breach of faith, making contract termination unavoidable. Fans now worry about the group’s next phase since most of QWER’s creative staff, including composers and trainers, belong to Prismfilter. Although producer Lee Dong-hyuk will stay involved as an external collaborator, other roles such as choreography, arrangement, and management remain uncertain. Many observers believe QWER now stands at a crossroads, where their music identity could evolve into something entirely new—or risk losing the balance that once defined them. What remains clear is that QWER’s journey continues, and their next move will likely shape the future of their sound and story.
The contract between QWER and Prismfilter ended after internal conflicts and trust issues emerged. 3Y CORPORATION now handles QWER’s management and future production plans.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
Honestly, I just hope QWER’s music identity never changes, no matter what happens.
It sucks that this is going down right when they finally had a chance to get big globally. Wishing them the best of luck! 🍀