IVE’s REI captivated audiences at the TikTok Awards Korea 2025, winning the Best Trend Leader honor. Her creative power reshaped how fans engage with short-form culture worldwide. From viral challenges to her authentic charm, REI continues to define the pulse of modern K-pop.
REI Shines at TikTok Awards as a True Trend Leader
When REI stepped into the spotlight at the TikTok Awards Korea 2025, the energy in Seoul’s Hwajeong Gymnasium shifted. The IVE member didn’t just attend an award show—she claimed her place as one of the most influential figures shaping global short-form culture. Winning the Best Trend Leader Award on October 25 proved what fans already knew: REI is not simply following digital trends; she’s defining them. Every move, every gesture, feels intentional yet effortless, making her one of the most magnetic figures in K-pop’s digital era.
TikTok Awards Honor REI for Global Connection with Fans
Moments after the event, REI expressed her gratitude through Starship Entertainment, speaking with the same warmth that has endeared her to fans worldwide. “I’m truly thankful for everyone who supported me through ‘Bokju Guinea’ and all my moments this year,” she shared. “It’s amazing that something I started for fun on TikTok has turned into such a meaningful gift.” Her message carried sincerity and optimism as she encouraged fans to share their passions without fear. “Whether it’s music or fashion,” she said, “showing what you love might become someone else’s trend.”
REI Turns Everyday Moments into Digital Trends
Since her debut, REI has transformed seemingly ordinary moments into global sensations. Known as a “pose master” for viral gestures like Ribbon Peace and Kongsuni Pose, she continues to reimagine how performance and personality blend in the digital space. Her creative instinct allows her to sense cultural shifts before they happen, turning small expressions into major trends. Challenges like Tiramisu Cake, Real or Fake, Sorry for Being Cute, and Iraira have fueled her rise as a cross-platform icon. But it was the Bokju Guinea challenge, tied to IVE’s “Attitude,” that exploded across the K-pop community, inspiring countless fan-made memes and solidifying her reputation as a fearless innovator.
TikTok Awards Highlight REI as a Cultural Influencer
REI’s appeal has long transcended TikTok itself. From beauty to fashion to entertainment, her name carries both creative credibility and MZ-generation authenticity. She doesn’t chase relevance—she radiates it. Through her YouTube series Follow REI, she opens a window into her daily life, inviting fans to see her offstage charm. With each episode, she builds a conversation that feels honest and personal. “I’ll keep bringing fresh joy in my own way,” she promised, signaling that the Best Trend Leader trophy was only the beginning of her expanding creative journey.
Fans Celebrate REI’s Timeless Visual and Charisma
After the TikTok Awards appearance, Korean online communities lit up with praise. On MLBPARK, users admired her elegant visuals, calling her “stunning” and “gracefully slim.” Over on Theqoo, fans celebrated her natural beauty, describing her as the embodiment of a “classic Japanese beauty” with her sleek forehead-revealing hairstyle. Many noticed that she looked even more radiant and confident than before, reinforcing her position as both a performer and a modern style muse.
IVE Launches Second World Tour Following REI’s Triumph
As the excitement surrounding the TikTok Awards and REI’s recognition continues, IVE is preparing to embark on their second world tour, SHOW WHAT I AM. The group will perform from October 31 to November 2 at Seoul’s KSPO DOME, marking another milestone in their global rise. REI teased fans with confidence, saying, “We’ll deliver incredible performances. Please keep supporting us.” Her mix of humility and drive captures why she remains one of K-pop’s most relatable yet visionary figures.
Here’s a link to MLBPARK. Here’s a link to theqoo.
IVE’s REI built her short-form trends through natural timing and inventive ideas. She turned spontaneous gestures like the Ribbon Peace and Bokju Guinea challenge into fan-powered movements. Her humor, creativity, and emotional connection transformed casual clips into viral challenges that reshaped K-pop’s presence on TikTok and beyond.
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REI is so pretty and that gorgeous transparency really shines through! 🫶 (˘︶˘)…:*♡🤍