aespa unveils the highly anticipated “Rich Man” pop-up in Seoul on September 5, offering fans immersive exhibitions and exclusive activities. The event spans two unique Itaewon venues before traveling to Los Angeles, New York, and multiple Chinese cities. With interactive games, merchandise, and global reach, the pop-up marks a major moment in aespa’s expanding influence.
“Rich Man” pop-up opens with grand celebration
aespa, the powerhouse girl group under SM Entertainment, will launch a promotional pop-up on September 5 to celebrate their sixth mini album “Rich Man”. Fans have been eagerly awaiting the event since its announcement. The group promises an experience that blends music, visuals, and hands-on activities, creating a memorable celebration for their global fanbase.
Seoul hosts “Rich Man” pop-up in two distinct venues
The WEEK #RichMan POP-UP @ SEOUL will take place from September 5 to 12 across two venues in Itaewon, Yongsan—Hyundai Card Music Library and Hyundai Card Vinyl & Plastic. Each location is designed to reflect the album’s concept while providing visitors with distinctive experiences. Fan club members will have exclusive access between 12 p.m. and 1 p.m. Other time slots will operate on a first-come, first-served basis for all attendees.
Music Library immerses visitors in “Rich Man” world
The Hyundai Card Music Library will feature an exhibition reinterpreting the creative world of “Rich Man”. Visitors can explore curated displays, visual installations, and thematic designs that align with aespa’s latest era. Guests will also be able to play the “Rich Man” Superstar SMTOWN rhythm game before its public release, adding a unique gaming dimension to the pop-up experience.
Vinyl & Plastic delivers interactive fun for fans
At Hyundai Card Vinyl & Plastic, fans will find custom photo card kiosks, card cover sticker machines, and random capsule dispensers. These attractions allow fans to create personalized memorabilia. The venue will also sell exclusive “Rich Man” merchandise, giving visitors the opportunity to purchase collectibles connected to the album’s release.
Global expansion takes pop-up beyond Seoul
Following its Seoul debut, the pop-up will travel to Los Angeles and New York, giving international fans a direct taste of the “Rich Man” experience. In China, aespa will partner with QQ Music to host pop-up events in seven major cities—Beijing, Shanghai, Nanjing, Wuhan, Hangzhou, Shenzhen, and Qingdao—running from September 5 to 26. This worldwide rollout reflects aespa’s growing global influence and ensures that fans across continents can participate in the celebration.
“Rich Man” pop-up builds excitement for album release
The excitement surrounding the pop-up will lead directly into the official release of “Rich Man”, which drops on major music platforms at 1 p.m. KST on September 5. The physical album will arrive the same day, offering fans a complete experience that begins with the pop-up and culminates with the music itself. By aligning the promotional events with the launch date, aespa is creating a seamless bridge between the live fan experience and the global digital debut.
The “Rich Man” pop-up opens in Seoul on September 5, runs until September 12, and then travels to Los Angeles, New York, and seven cities in China.
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