The Rich Man trailer by aespa introduces a bold collaboration with director Lee Ok-seop and actor Koo Kyo-hwan. The visual contrasts fear with composure, redefining “Rich Man” as resilience in extreme conditions. Fans praised the quality, celebrated Giselle and Ningning’s native languages, and anticipated the album’s September release.
aespa becomes the focus of the Rich Man trailer
At midnight on August 25, aespa unveiled their Rich Man trailer titled I am a Rich Man through YouTube and other outlets. Directed by Lee Ok-seop, the project features aespa and actor Koo Kyo-hwan together in leading roles. With its striking atmosphere, the trailer demonstrates aespa’s intent to expand beyond music promotion and explore cinematic storytelling.
Visual storytelling delivers a message of resilience
The trailer unfolds in a freezing warehouse bowling alley where silence and tension dominate. Koo Kyo-hwan collapses under fear and exhaustion, while aespa remains calm, almost unnervingly so. This stark contrast underlines the theme that a true “Rich Man” is not about wealth but about resilience in the harshest conditions.
The Rich Man trailer defines aespa as artistic innovators
aespa will release their sixth mini-album Rich Man on September 5 at 1 p.m. The record includes six tracks, with the title song sharing the same name. With the slogan “I am enough as I am. I am a Rich Man,” aespa promises to reveal a stronger artistic identity. The release is expected to showcase their energy, creativity, and a sound that feels bolder than before.
Online audiences respond with praise and humor
Netizens reacted with excitement, praising the trailer’s quality as legendary and highlighting the compelling acting of aespa and Koo Kyo-hwan. Many comments applauded SM Entertainment’s bold execution and praised their ability to stage ambitious projects. Some even joked that Rich Man should stream on Netflix instead of music platforms, underlining its cinematic flair.
Fans highlight Giselle and Ningning speaking in native languages
The trailer drew attention for its inclusion of Giselle and Ningning delivering lines in their native languages. Giselle spoke in Japanese, while Ningning spoke Chinese, both adding depth and authenticity. Japanese fans especially loved Giselle’s delivery, calling it cute and delightful, almost like hearing her fluency for the first time. This detail deepened aespa’s global bond with fans.
Pre-orders position aespa as the Rich Man trailer centerpiece
The sixth mini-album Rich Man will release physically and digitally on September 5, with pre-orders already available worldwide. Excitement continues to build as fans anticipate aespa presenting their unique power and individuality through the full project. With the Rich Man trailer already drawing critical and popular attention, aespa stands firmly at the center of the conversation.
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It’s so cool hearing Giselle and Ningning speak their native languages. The color grading has a whole drama vibe to it!