ROSÉ commands YouTube with the phenomenal rise of APT., earning massive views and revenue. The single broke records on Spotify and Billboard while inspiring countless fan creations online. Her success expanded to TIME’s 100 list and MTV nominations, cementing her global influence.
ROSÉ Claims the Crown on YouTube
ROSÉ of BLACKPINK has secured her place as the reigning YouTube Queen. Forbes Korea announced its 2025 Celebrity YouTuber Ranking on the 27th, and ROSÉ stood firmly at the top. Her channel now counts 18.1 million subscribers, with 86 uploaded videos generating an extraordinary 3.6 billion views. She also records an estimated annual income of 11.06 billion won ($8.1 million). These numbers demonstrate her unmatched influence across digital platforms and show how her artistry extends well beyond live stages.
The Global Impact of APT.
ROSÉ expanded her reach even further in October when she released “APT.,” a track that quickly ignited global attention. Inspired by the Korean “Apartment Game,” the single featured a playful yet addictive refrain repeating “APT., APT.~.” That hook, simple but unforgettable, traveled rapidly across continents and became a cultural flashpoint. From Seoul to Los Angeles, audiences embraced the song, not only for its catchiness but also for its unique blend of humor and style.
ROSÉ Strengthens Influence through YouTube Growth
The release of “APT.” gained another dimension through a headline-making collaboration with Bruno Mars. Their chemistry created a new level of excitement, mixing ROSÉ’s voice with Mars’s signature groove. Within only seven days, “APT.” surpassed 100 million streams on Spotify, confirming its explosive rise. YouTube became a natural extension of this success, with fan-made dance covers, vocal renditions, and reaction videos spreading widely. Every upload added momentum, reinforcing ROSÉ’s dominance in both traditional charts and digital communities.
Billboard Hot 100 Highlights ROSÉ Success
The track made history when it climbed to number three on the Billboard Hot 100, setting a new standard for female K-pop artists. Even more impressive, “APT.” remained on the chart for 41 consecutive weeks, an achievement rare for any global act. This remarkable run signaled not only the song’s durability but also ROSÉ’s ability to connect with mainstream American listeners. Her success revealed how a Korean artist can shape the direction of pop culture far beyond Asia.
ROSÉ Expands Global Reach beyond YouTube
The overwhelming impact of “APT.” helped ROSÉ earn recognition that extended far outside the music industry. In April, TIME magazine included her in its list of the “100 Most Influential People,” underscoring her cultural significance. Later in the year, the 2025 MTV Video Music Awards nominated her in seven categories, including Video of the Year and Song of the Year. Each honor illustrated her continued evolution, as ROSÉ’s presence grew across YouTube, award stages, and international media alike.
BLACKPINK Prepares Ambitious New Chapter
While ROSÉ shines in her solo journey, BLACKPINK continues to move forward as a group. They are preparing a new album for release in November, a project already generating high anticipation. At the same time, their ongoing “DEADLINE” world tour covers 16 cities and 31 performances, showcasing their relentless drive. This tour not only strengthens their global bond with fans but also signals that BLACKPINK intends to keep shaping the future of international pop.
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Let’s put in more effort to reach 2 billion!