SEVENTEEN The City LA highlights a dynamic K-pop Experience and deeper Fan Engagement across Los Angeles this November. The festival includes choreography lessons, DJ parties, merchandise pop-ups, and collaborations with major landmarks. Pledis Entertainment aims to connect international fans with local communities while celebrating SEVENTEEN’s global influence.
SEVENTEEN The City LA Brings Music and Culture to Los Angeles
SEVENTEEN is set to launch The City LA in Los Angeles from November 11 to 19, tied to their U.S. world tour. Pledis Entertainment announced on September 24 that the project will transform the city into a celebration of music, lifestyle, and community. For nine days, fans will find Los Angeles filled with unique cultural collaborations, exclusive experiences, and special events designed to highlight SEVENTEEN’s creative influence.
Expanding the K-pop Experience Through SEVENTEEN The City LA
The program includes an impressive mix of themed activities across Los Angeles. Fans can join Airbnb Original Experiences, landmark partnerships, and pop-up stores. Exclusive opportunities include K-pop choreography lessons, K-beauty workshops, and DJ parties featuring SEVENTEEN music. Visitors will also record their own songs, learn remix techniques, decorate shirts, paint ceramics, and even bake cakes. These hands-on programs create personal connections between fans and SEVENTEEN, turning the city into a living festival.
A Citywide Stage for Fans and SEVENTEEN The City LA
The area surrounding BMO Stadium, where SEVENTEEN concerts will be held, will transform into a major gathering space for CARATs. Across Los Angeles, fans will see The City LA posters on 55 subway station screens and 157 billboards. The city itself will become a stage, ensuring that SEVENTEEN’s presence reaches beyond concert venues and into everyday spaces. These installations will remind locals and visitors alike of the group’s growing cultural reach.
Iconic Landmarks Light Up for the Celebration
Some of Los Angeles’ most recognizable landmarks will join the celebration. From November 15 to 17, the Santa Monica Ferris Wheel will glow with SEVENTEEN and CARAT logos. On November 14, Universal Studios Hollywood will host a sing-along party where fans can enjoy performing SEVENTEEN songs together. These large-scale events aim to create moments of unity and joy, reinforcing SEVENTEEN’s reputation as artists who build shared experiences beyond the stage.
Pop-Up Stores, Local Collaborations, and Community Spirit
In downtown Los Angeles, the SEVENTEEN ON COMPLEX pop-up store will open, offering merchandise, interactive photo zones, and unique fan spaces. Several food and beverage brands across the city will release menus created in collaboration with The City LA. Pledis Entertainment explained that SEVENTEEN’s global influence made last year’s U.S. debut of The City successful. This year, the company promises an even richer lineup, hoping fans will connect with both SEVENTEEN and Los Angeles communities through shared cultural experiences.
Fans can enjoy choreography lessons, DJ parties, sing-along events, merchandise pop-ups, cultural workshops, and landmark collaborations designed to deepen engagement with SEVENTEEN.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
OMG THEIR CONCERT IS GOING TO BE HELD HERE AGAIN