LE SSERAFIM traveled to the UK for the 2024 MTV Europe Music Awards, marking their first visit to the country. The group balanced rigorous rehearsals with exploring iconic UK landmarks like Old Trafford and The Beatles Story.
Tag: Europe
K-Pop’s Shifting Landscape: New Frontiers and Enduring Popularity
K-Pop’s global landscape is undergoing a dynamic transformation, with the genre experiencing a decline in its traditional strongholds of Southeast Asia and China, while simultaneously witnessing a surge in popularity in new markets like the United States and Europe.