THEBLACKLABEL Shapes Global Music via K-Pop Demon Hunters

THEBLACKLABEL brought fresh momentum to K-Pop through Netflix’s K-Pop Demon Hunters soundtrack. Teddy’s producer team delivered a blend of cinematic depth and chart-focused hooks, sending tracks like “Golden” and “Soda Pop” to global rankings. This artist-first strategy cements the label as a leader in K-Pop’s evolving landscape.

THEBLACKLABEL Shapes Global Music with K-Pop Demon Hunters

THEBLACKLABEL is once again making noise in global music, this time through Netflix’s animated feature K-Pop Demon Hunters. Producer Teddy assembled his core crew—Kush, 24, and Vince—to craft the entire soundtrack. The result was cinematic in scale yet built for the charts. “Golden,” “Soda Pop,” and “Your Idol” surged on Billboard and the UK Official Chart within days. The combination of sweeping themes and K-Pop energy created a cultural flashpoint. Fans praised the layered arrangements, infectious hooks, and fearless genre-mixing. The project proved THEBLACKLABEL can push music well beyond its traditional limits.

Origins and Philosophy

Founded in 2015 under YG Entertainment, THEBLACKLABEL started with a boutique mindset. Teddy, known for shaping hits for 2NE1 and BLACKPINK, envisioned a label where creativity comes first. Early signees such as Taeyang, Jeon Somi, and ROSÉ each brought a unique identity. The roster even expanded into acting with Park Bo-gum. In 2020, THEBLACKLABEL became an associate company, gaining more independence while keeping ties to YG. Its philosophy remains artist-centered, ensuring that every release reflects the performer’s vision.

THEBLACKLABEL Expands Influence Across K-Pop Scenes

The last few years have seen THEBLACKLABEL expand influence across K-Pop. Jeon Somi returned with a polished sound that critics embraced. Taeyang fused R&B and soul with K-Pop flair, reaching new audiences. ROSÉ strengthened her solo presence with chart-topping singles. In 2025, co-ed group ALLDAY PROJECT debuted with “Wicked” and “Famous,” both hitting No. 1 on domestic and international charts. Their performances and videos highlighted versatility and stage charisma, sparking widespread discussion in the K-Pop scene. The reaction confirmed THEBLACKLABEL’s instinct for producing artists with global reach.

Vision for the Next Era

THEBLACKLABEL prefers fewer releases but approaches each with precision. This strategy avoids the overproduction common in major labels. With K-Pop Demon Hunters, the label showed it can deliver music that resonates across cultures. Industry insiders agree Teddy’s team is setting the pace rather than chasing it. All signs point to THEBLACKLABEL shaping K-Pop’s global sound and style for years to come.

Golden Reaches Billboard HOT 100 Peak in K-Pop Milestone

Golden secured the Billboard HOT 100 number one position, redefining possibilities for female K-pop performances. The achievement sparked questions over its origins but reinforced its undeniable Korean identity.

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