A2O MAY reflects the global vision Lee Sooman follows after leaving SM Entertainment and building a new platform. Despite overseas success, Korean audiences criticize his China-focused strategy and question its cultural direction.
Tag: Lee Sooman
Lee Sooman Return with the Rookies for Global Music Scene
Lee Sooman, through A2O Entertainment, introduces the Rookies to the global music scene, marking his return to production. This new project includes multiple teams, aligning with Lee’s vision to create “Zalpha-Pop” for the worldwide “Zalpha” generation.